Steven Kesselring
  • Home
  • About
  • Events
  • Contact Me
  • Welcome to Motivate
  • Module #1 Start With Why
  • Module #2 Expectations
  • Module #3 Find Customers
  • Module #4 Sourcing
  • Module #5 Build a Brand
  • Module #6 Build a Website
  • More
    • Home
    • About
    • Events
    • Contact Me
    • Welcome to Motivate
    • Module #1 Start With Why
    • Module #2 Expectations
    • Module #3 Find Customers
    • Module #4 Sourcing
    • Module #5 Build a Brand
    • Module #6 Build a Website
Steven Kesselring
  • Home
  • About
  • Events
  • Contact Me
  • Welcome to Motivate
  • Module #1 Start With Why
  • Module #2 Expectations
  • Module #3 Find Customers
  • Module #4 Sourcing
  • Module #5 Build a Brand
  • Module #6 Build a Website

About Steven Kesselring

Welcome to the Motivate!

Additional Information

 My name is Steven Kesselring. For about 20 years, I have been in business for myself! I have owned and operated restaurants, landscaping companies, fitness equipment repair services, and even a publishing company!

This experience led me to build several eCommerce stores over the years with over $50,000,000 in revenue. None of these stores are dropshipping sites; we have done all of this by shipping items ourselves and using other platforms.

In that time, we have sold and are selling on Walmart, eBay, Facebook, Instagram, Pinterest, and even Amazon! We have created and managed strategies for email marketing, Facebook Ads, and about every other platform out there!


A little bit about Steven!

Born and raised in Eustis, Florida; Steven Kesselring grew up a motivated, enthusiastic individual, whether it was in business or helping others. 

Over the years, Steve has taken every opportunity to learn and grow his knowledge by attending training, and trade shows, and is an alumnus of the Goldman Sachs 10,000 Small Businesses Program. He is an award-winning business owner and speaker with experience in entrepreneurship, along with this he has built and supported multiple businesses.

He started his first small business in 2004 where he built and operated a landscaping company. Without any prior business knowledge, just a pure desire to succeed.

Over the years he has helped start restaurants and mentored people starting and trying to grow their businesses in a lot of trades and industries.


In 2013 he became President and CEO of Your Oil Tools. Your Oil Tools was formed after a life-changing truck fire that almost took Steve's life. Unfortunately, in the process of trying to stop the truck fire and extinguish the flames, he was exposed to toxic fumes that left him with chemical burns to his lungs and smoke inhalation. 

Using essential oils had such an impact on Steve, aiding his recovery and helping him return to everyday life. A partnership was born from this tragedy. Steve Kesselring together with Stephen Baer built an amazing eCommerce business.

Steve's faith in God in addition to the support of his wife Kim and daughter Hannah is the glue that keeps him together, regardless of the struggles that owning a small business can bring! 

His role as CEO of Your Oil Tools has allowed him to help other small businesses, he has also helped to launch this business training platform. www.motivate.biz is helping to grow small businesses from his experience and knowledge.

Outline and Objectives

Welcome

 

Now that you are ready to get started, let's talk about time management. We do not cover this topic until Mod #2 but it's important to think about it right now.  We have broken out all modules for you in an easy-to-understand way.


Module #1 Start with Why

Should take 30 mins.


  1. Building a Solid Mission Statement
  2. It's All About YOU
  3. Building with Your Strengths

Module #2 Expectations and Limitations

Should take between 20 - 60 mins.

  1. Time Management - Tips for Managing Time Effectively
  2. Resources - What Do You Have vs. What Do You Need?
  3. Funding Your Business - How to Get Monde to Drive Your Business
  4. Strategy - Who's Helping You?


Module #3 Finding Your Perfect Customer

Should take between 30 - 60 mins.

  1.  Finding Your Target Market 
  2. Who Are They? 
  3. Where Are They?
  4. Sales Channels - Amazon, Etsy, Walmart, eBay 
  5. Using Facebook, Google Shopping, Pinterest


Module #4 Sourcing Products & Pricing Them Right

Should take between 20 - 40 mins. 

  1. Product and Sourcing 
  2. Identification of Needs 
  3. Learning Your COGS or Cost of Goods Sold
  4. Pricing Your Product Correctly


Module #5 Building Your Brand

Should take between 20 - 30 mins.

  1. Let's Plan Your Brand
  2. Tricks to Planning a Successful Brand
  3. Understanding Your Branding


Module #6 Building Your Website

Should take between 30 mins. - as long as you're in business!

  1. Identifying the Host/Platform
  2. SEO Basics & Considerations
  3. Product Pages & More
  4. Details Matter - Lets Start Building Your Site


This program is designed as a self-service training where you can do it all at once or overtime. We recommend you complete it over 30 days to better reflect on your notes and build a solid plan.

What you need to get started - 

  • A computer -  we do not suggest doing this on a phone or tablet. (if that's all you have, work with it)
  • Notepad or some way to take notes.
  • A pencil - to have the option to erase notes is recommended.
  • A drink or snack (a must-have!)
  • Last but not least, uninterrupted time to think. This is the essential step.


Over the years, we have learned how agencies can help you grow your business and even kill your business! Not at the same time, but there are so many tricks we have learned that will help you not make the wrong decisions as we have!!!


If you are looking for a step-by-step plan to build your business, this is for you. Please keep in mind that I can't guarantee your success, but we can give you everything to help you start off right.

You will find plenty of services and training platforms that make grand promises! We spent TONS of money on them over the years, and most are a waste of MONEY.


All of this doesn't make us the best training out there, but what we have learned, we have applied to our businesses. What is so important is that you will learn how something works in reality, not just in theory. 


There will be checklists provided throughout this course that will serve as a guide.

Ok, are you ready to get started? 

Start Module #1 Start With Why

Getting Started Checklist

Motivate-BusinessChecklist_1_ (1) (pdf)

Download

eCommerce Startup Blueprint (1) (pdf)

Download

Copyright © 2022 Steven Kesselring - All Rights Reserved.

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